Our Team

Our team is diverse and multidisciplinary, cumulating more than 100 years of experience in the field of telecommunications and broadcasting. Our combined experience brings technology, regulatory, mathematic and economics expertise all under one roof enhancing the benefits that are provided to our clients. 

LYA Principals


Johanne Lemay, B.A.Sc., MBA

Ms. Lemay has more than 30 years of experience in the industry and is a recognized expert in telecommunications and broadcasting. Her expertise covers development of business plans, valuation, due diligence, spectrum matters and market research. Ms. Lemay has supported clients in the US, Europe, North Africa, Latin America and Canada.

Ms. Lemay is the lead consultant for Private Auctions conducted by LYA for clients disposing of spectrum licenses and other assets.

Ms. Lemay is actively involved in consultations for the development of public policy. She has acted as an Expert Witness in regulatory proceedings and litigations. Recent expert evidence mandates were focused on broadband subsidies in rural and remote areas, wireless siting, mid-band 5G spectrum, national roaming, television and over-the-top services, benchmarking investment in broadband and the regulatory framework for MVNOs.

She has supported clients in successfully acquiring subsidy funds for broadband deployment in rural areas.

She is co-leader of the development of the LYA Auction Platforms that support Combinatorial Clock Auctions (CCA), Simultaneous Multiple Round Ascending (SMRA) Auctions, Sealed Bid Auctions as well as Clock Auctions.

Prior to co-founding LYA, Ms. Lemay held a number of positions in marketing and product management with Nortel Networks. Ms. Lemay holds an Engineering Physics degree from Laval University and an MBA, Executive Option, from Concordia University in Montreal.

Robert K. Yates, B.A.Sc., M.Eng., MBA.

Mr. Yates has over 30 years of experience in the telecom industry and is an expert in spectrum auctions, 5G-spectrum and broadband strategy, licensing, financial modeling, telecom and licensing policy and regulation as well as wireless and network technologies. His consulting experience includes projects in the US, Canada, Europe, North Africa and Australia.

Mr. Yates has supported bidders through the entire spectrum auction process, from the initial public consultation, to bidder training, simulations and mock auctions, game analysis, bid tactics and in-bid room support. Mr. Yates is co-leader of the development of the LYA Auction Platforms that support Combinatorial Clock Auctions (CCA), Simultaneous Multiple Round Ascending (SMRA) Auctions, Sealed Bid Auctions as well as Clock Auctions. He has also developed the LYA Auction Management Tools used to manage round-by-round bidding and decision-making.

Mr. Yates has provided regulatory and business planning support to operators and government agencies with respect to broadband investment, regulatory and deployment issues in rural and remote areas.

Prior to co-founding LYA, Mr. Yates held positions with Nortel Networks and Bell Canada. Mr. Yates holds a Bachelor’s degree in Electrical Engineering and a Master’s degree in Operations Research/Management Science, both from the University of Toronto. He also has an MBA from Concordia University in Montreal.

Expert Advisors


Adrian Vetta, B.Sc., M.Sc., Ph.D. (Economics and Mathematics)

Adrian Vetta graduated from the London School of Economics with a B.Sc in Economics and an M.Sc. in Mathematics. He obtained a Ph.D. in Applied Mathematics from the Massachusetts Institute of Technology in 2002. He is a Professor at McGill University with a joint position in the School of Computer Science and the Department of Mathematics and Statistics.

Dr. Vetta has been collaborating with LYA since 2012. Dr. Vetta’s activities at LYA include auction platform design and rules, as well as auction bidding strategies & tactics.

Veena Rawat, O.C., Ph.D.

Dr. Rawat is President and CEO of Expert Strategies International, a consulting firm, advising national and international entities on telecommunication policies and regulations. In 2014 she became an Officer of the Order of Canada for her “contributions to telecommunications engineering and for leadership in establishing the global regulatory framework for radio spectrum management”.

Dr. Rawat has been working with LYA for many years, and provides expert advice on 5G spectrum strategies and global regulatory and technology developments in wireless and standards.

Key Resources

LYA maintains in-house core expertise in key areas as well as relationships with firms and individuals specialized in areas such as engineering and economics.